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Optimizing Your Links


You must include your keyword/phrase somewhere in your links. At least once, but not more than 2-3 times in different links. One html link looks like this:


<a href=> Some visible text </a>


And if, for example,we optimize for the word “book”, we may consider something like this:


<a href=>Book history resources </a>


As you see, in this particular example we have the key-phrase twice – in the domain name and in the visible link text.


Remember – over-optimizing can penalize the ranking of your page. So, don't optimize more than 2-3 links (depending on the size of the page).

Also - don’t repeat the key-phrase in the same link text.





This article is licensed under the GNU Free Documentation License.
It uses material from the Organic SEO Wiki "Optimizing_Your_Web_Page" Page , modified by Vl.Hristov.